Luca Zorzenon

Professional Experience

Four years across consumer products in public mobility and global e-commerce: Citylink, ATM’s spinoff for Milan’s transport app, and Venchi, an Italian brand with e-commerce across EMEA and the US. Currently leading an independent product engagement end-to-end.

My Perspective

Every product problem has three sides: what the user is experiencing, what in the system is causing it, and what outcome the business is actually trying to reach. Having a CS Engineering and Human-Computer Interaction background means the first two are the same investigation for me, not two separate conversations. The third is what makes the decision real, not a constraint to tolerate but the reason anything gets built at all.

Accessibility sits inside this by design. My master’s specialization was in Accessibility and Assistive Technology, and the conviction it left me with is practical: most products get built for the majority flow first, which is the right call. But inclusive design embedded from the start costs almost nothing; retrofitted at the end, it costs a rewrite. The goal is never a separate accessibility workstream. It is a product built well enough that one was never needed.

All three together shape the question I ask early: not just what the user needs, but what the system would actually have to change to give it to them, and what that is worth relative to everything else on the roadmap.

Beyond the Screen

Staying grounded through community impact and personal curiosity.

My professional work is balanced by my life outside of the office. I find clarity in music and perspective while cycling or hiking. Volunteering remains a core part of my identity, keeping me connected to the real-world impact of the digital systems we build and ensuring that the human element remains at the center of my focus.